About us

They trust us

Our Mission

Beyond Expectations. Beyond AI.

We believe AI is not just code—it’s a lever for transformation.

Our mission is to help organizations exceed expectations by using AI to turn data into decisions, operations into intelligence, and potential into growth.

Our Approach

Beyond Algorithms. Toward Adoption.

At Atinna, we believe the real challenge of AI isn’t building models—it’s making them matter. That’s why we focus not only on the technology itself, but on the broader ecosystem that turns AI into impact: the systems that support it, the people who use it, and the processes that integrate it into everyday decision-making.

True AI success demands more than algorithms—it requires transformation. It’s about building the right infrastructure, aligning it with real business needs, and preparing your organization to adapt, adopt, and scale.

We start where it truly matters: with strategy, readiness, and long-term value creation. From experimentation to enterprise-wide deployment, we guide you every step of the way—so your AI investment doesn’t just function, it delivers.

Leadership Team

A multidisciplinary force built for impact.

Atinna’s core team brings together a rare blend of expertise—from advanced analytics and systems engineering to change management and design thinking. With over 57 years of combined experience extracting value from data, and more than 150 end-to-end use cases delivered globally, our team has a proven track record of translating complexity into results.

We integrate capabilities that typically exist in silos—architecture, analytics, project execution, and human insight—into a single, outcome-driven unit. Whether it’s building scalable AI platforms, reimagining business models, or driving adoption across the enterprise, our team is designed to go beyond the algorithm.

Awards &
Recognition

Two ICOM global awards for the best data-driven marketing campaigns (2022, 2023).

Key Capabilities Represented

Beyond Expectations. Beyond AI.

  • Systems Architecture & Engineering

  • Advanced Analytical Knowledge

  • Data Translation & Storytelling

  • Change Management & Value Realization

  • Project Leadership & Execution

  • Domain Expertise across sectors

We don’t just bring skills—we bring the cohesion, insight,
and leadership required to move from pilot to scale.

Esteban Guerrero Carvajal

Founder & Managing Director

Pilar Tarazona Dávila

Associate Director & Founder

Javier Díaz Cely, PhD

AI Associate Director & Founder

Julio César Alonso, PhD

Director of Economics & Statistical Modeling

Ready to grow your business?